The Latest WTB&A and StreetSpeak® in the News

WTB&A’s CEO and President, Bill Blase, contributes a monthly column entitled, StreetSavvy Marketersm, to Emerging Manager Monthly (EMM). EMM is a newsletter focusing on the emerging manager sector of the asset management industry.

Based on his years of market positioning expertise in the financial services industry, Bill shares stories and advice with EMM readers through this monthly column on a variety of relevant marketing and media relations topics. Following are links to some of Bill’s recent StreetSavvy Marketer articles for your reference.

In addition to WTB&A's work with EMM, the firm has also contributed comments to a variety of other industry publications for stories regarding marketing, media relations and branding. Representative articles are included below. 

 

 

 

 

Emerging Manager Monthly, May 2009
Twitter
 
   
Emerging Manager Monthly, April 2009
Mailbag Topics - Blog Benefits, Pitching Do's & Don'ts
 
   
Emerging Manager Monthly, February 2009
Mailbag Topics - Pitching Reporters, Presentation Skills, Blog Strategy
 
   
Managers Walk a Fine Line to Build Brand
Bill Blase participates in a HedgeWorld Q&A with Chidem Kurdas, New York Bureau Chief
 
   
Emerging Manager Monthly, January 2009
Taking Stock and Looking Ahead
 
   
Honest Communication Critical in Times of Crisis
As a NICSA (National Investment Company Service Association) conference panelist, Bill Blase shared his expertise on crisis communications. The panel's comments were featured in a "Money Management Executive" article by John Morgan.
 
   
Emerging Manager Monthly, December 2008
The Challenge Ahead
 
   
Lack of Blogging Policies Could Burn Shops
Bill Blase weighs in on company blogging policies in an article for mutual fund industry media outlet, Ignites.
 
   
Emerging Manager Monthly, October 2008
Wall Street's Crisis = Your Opportunity
 
   
Emerging Manager Monthly, September 2008
Making Your Web Site Work for You
 
   
Emerging Manager Monthly, July 2008
How to Stay Up in a Down Market
 
   
Emerging Manager Monthly, June 2008
Summer's Hot Books - A selection of titles for your summer reading list.
 
   
Emerging Manager Monthly, May 2008
Mail Bag Topics - Business Referrals, Corporate Sponsorships
 
   
Emerging Manager Monthly, April 2008
Managing Media Relations in Up and Down Markets
 
   
Emerging Manager Monthly, March 2008
Mail Bag Topics - Importance of Websites, Press Kits
 
   
Emerging Manager Monthly, February 2008
Selecting a Media Training Consultant
 
   
Channel Surfing: Building Your Brand on Biz Networks
Bill Blase is quoted in an Emerging Manager Monthly Article
 
   
Emerging Manager Monthly, January 2008
Anatomy of a Press Pitch
 
   
Emerging Manager Monthly, November 2007
Mail Bag: Bad impressions, news releases and road trips
 
   
Emerging Manager Monthly, October 2007
How to Give a Presentation that ‘Wows’
 
   
Emerging Manager Monthly, September 2007
Race to the Finish
 
   
Emerging Manager Monthly, August 2007
Mailbag - Questions from our readers
 
   
Emerging Manager Monthly, July 2007
The Three R’s of Branding
 
   
Emerging Manager Monthly, June 2007
Top Ten Media Relations and Interview “Do’s”
 
   
Emerging Manager Monthly, May 2007
Top Ten Media Relations and Interview “Don’ts”
 
   
Emerging Manager Monthly, April 2007
Adding Broadcast Media to Your Playbook
 
   
Emerging Manager Monthly, March 2007
Mail Bag Topics – Answers to Reader Questions
 
   
Emerging Manager Monthly, February 2007
A Word About Web Sites
 
   
Emerging Manager Monthly, January 2007
The Benefits of Media Training
 
   
Emerging Manager Monthly, December 2006
Maximizing Your Marketing Strategy
 
   
Emerging Manager Monthly, November 2006
Hiring an Internal Marketing Staff or Outside Firm - What’s Right for You?
 
   
Emerging Manager Monthly, October 2006
Developing a Media-friendly Marketing Strategy