Marketing/Product Launches  

 

Marketing/Product Launches

Develop strategic marketing action plans for the launch of new products such as individual funds or investment strategies, multi-fund platforms or specialized initiatives such as a roll-out of a defined contribution program. WTB&A develops the positioning and marketing strategies, will participate in the naming of the products and develop internal literature for the sales and marketing staff. We also plan and execute a coordinated communications program that includes the writing and placement of new product publicity, organization of press briefings, and merchandising of favorable print and broadcast coverage to current and prospective clients.